As branding and promotional items continue to grow, you can design your own cotton bags to help your business stand out. This comes with many advantages, including the ability to customise those bags in order to attract different types of buyers. If you’re looking to engage with the millennial market, make sure you follow these tips.
Take Advantage of Social Media
It’s no secret that millennials tend to be on social media a lot more than members of older generations. In fact, a predicted 81% of them are on Facebook and around 43.5% use social media to spread information about businesses that they visit. Make sure you add a small reminder to like or follow your business on social media platforms if you want to reap the full rewards of millennial word-of-mouth.
Add a QR Code
When you’re designing your cotton bag, think about including a QR code. These are those grids of white and black that, when scanned with a smartphone, can provide information to users. You can add a QR code, for example, that will take customers who scan theirs to a page on your website with offers aimed at previous customers. This lets you interact with customers once they have left and helps encourage repeat business.
Flaunt Your Eco-Friendly Credentials
One of the most important reasons for using cotton bags is that they are far better for the environment than traditional plastic bags, which tended to last only once or twice and cannot be biodegraded. In contrast, cotton bags can be used for years and then recycled. Millennials tend to have strong feelings about the environment, so using cotton bags will appeal to them.
Build Your Brand
Millennial shoppers are increasingly drawn to smaller brands rather than large multi-nationals. This creates an opportunity for any smaller company that wants to stand out from the crowd. Millennials like to be seen as unique, and they want their shopping choices to reflect that, so make sure you design eye-catching and unique bags that can add to your brand. This will help younger customers view your business as one that has its own little story to tell.
Millennials can be incredibly brand-loyal once you get them on your side, so investing in some bespoke cotton bags and taking the advice listed above can help your business thrive if millennials are your ideal customers.